Onboard offers leading leisure attraction tickets

Onboard Retail Solutions has secured a major agreement with the UK's leading visitor attraction operator, The Merlin Entertainments Group, to offer a number of leading UK attraction tickets to passengers onboard airlines and trains. Initially they include their four London attractions: The Merlin Entertainments London Eye, with its great new 4D cinema show; the London Dungeon, Madame Tussauds and The SEA LIFE London Aquarium. In addition, Onboard will be able to offer tickets to SEA LIFE Brighton and Loch Lomond, and the Edinburgh and York Dungeons.

'This agreement is a further development of our Virtual Inventory Product (VIP) offer to airlines and rail companies, designed to significantly increase onboard revenues without the need for carrying physical stock and associated administrative headaches and we are thrilled that such a dynamic and forward thinking company as Merlin has become a new partner,' says Onboard's CEO Thomas Drohan.

As well as attractive pricing, key benefits include the convenience of at seat purchase for passengers and, importantly, the tickets will provide customers with priority/fast track access, which is an enormous bonus during busy times and seasons. 'We believe this will be a massive appeal to passengers,' adds Onboard's sales and marketing director Dan Hayter.

Airline or on-train crew simply print off the tickets using the very latest Onboard Retail Solutions EPOS device and on POS™ software for each passenger purchase. The voucher is bar-coded and customised to Merlin's own specifications for each attraction and carries a unique identifier to assist with usage and reconciliation. 'This system ensures total security and ticket vouchers cannot be forged or copied,' continues Drohan.

Onboard's customers can now avail themselves not only of increased customer service initiatives, but significant revenue generating opportunities linked to generous commercial terms, incorporating commissions, exciting incentive and supporting activities provided through our new partnership.

Commenting, Andy Davies, Commercial Services Director, Merlin Entertainments Group said. 'We are delighted to be creating this partnership with Onboard Retail Solutions. Merlin is the No 1 attractions operator in the UK and this initiative is a natural link given the key roles that ourselves and Onboard's transport clients play in pro-actively encouraging overseas guests people to visit the UK; and equally in encouraging UK residents to take full advantage of the excellent range of activities on offer around the country.'
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